SugarCRM is all about putting the customer at the forefront of your business. Sometimes we get too bogged down in the business itself and we forget to focus on the customers. They are, after all, the livelihood of every entrepreneur. Sugar centers your business and makes it easy to access all of the information you could ever want or need about your customers, what they want to buy, how to catch their attention, and how to interact with them once they’ve become your customer.
What It Does
Sugar keeps individual profiles of your customers. Instead of just lumping them all together or just sectioning them off into demographics, you get your customers at an individual level, meaning you can market to them on an individual level. You can even utilize this information to leverage your social media efforts into more sales. If you have more than one salesperson on your team, it’s easy to keep them both in the loop. Collaboration and evolution are encouraged. It also keeps you on schedule, tracking your activity as well as your customer’s activities, so you are more productive.
How It Does It
Sugar is available on desktops and on mobile devices, and it has an excellent reputation on both. You can take it with you wherever you go, and you never have to worry about being out of the loop when it comes to your customer relationships. Your information is also stored on the cloud, so it is safe and secure against any mishaps that might occur at your home base.
Like Zoho and Salesforce, you are looking at a strata of prices and packages. SugarCRM starts at $40/user/month. This lowest level has plenty of great features for any small business owner, including 15GB of cloud storage, which can save your life if you ever run out of space or your system crashes. From there, the second tier is $65 per user, per month, and then an Enterprise version, at $150 per user, per month. This last level is the only one with 24/7 tech support.
Like the other two CRM, you’ve got plenty of latitude to add on the features you need. While it does not have as many standard features as the other two, it is cheaper and it does have a thriving marketplace of developed add-ons. Instead of having to contract your own developer, look through the marketplace for an option that will expand the usefulness SugarCRM. https://www.youtube.com/watch?v=aoxcnAndCWg
The Bottom Line
The bottom line is this: when choosing CRM software, you need carefully consider your own needs. Do you need the feature-rich experience of Salesforce, or can you start off with something more basic (and free) like Zoho? Do you need something middle-of-the-road with lots of customizability, like SugarCRM? Each of these companies does allow you a free trial, so finding the right CRM is as easy as trying them all out and choosing the one that best matches your business’s needs.
This article has been updated multiple times